Food Matters Market And Cafe

The store is very much like a smaller version of Whole Foods. I'm very grateful to have a place like this for organic and natural foods and products. I am very impressed by the quality of the organic produce here, it is very fresh unlike at the bigger stores where it sits on the shelf too long. Also a nice selection of local pasture raised meat. I will shop here occasionally for items I can't find elsewhere, but some items they carry are cheaper at Ingles.

As for the cafe, they have great sandwiches and smoothies, and offer gluten free bread and non-dairy options.

Food Matters provides a great service to regional people on plant based diets/lifestyles. Hickory has never been able to support a natural foods store long term, so I have to commute to Morganton to shop at Food Matters. They make the trip worthwhile.

Lovely, clean grocery store stocked with loads of local food, organic produce, and hard-to-find foods for those with special diets (gf/vegan). Large bulk section complete with grind-your-own nut butters. Large local beer selection as well. Hands down the most spacious food co-op I’ve ever been to— both inside the store and the large parking lot.

I love this little grocery store. They have fresh, local produce, specialty items, and gourmet products
I get lost in thought contemplating my choices at the bulk bins and spices.
I had been driving to Boone to get specialty ingredients. This store is closer for me.

Overpriced food you can get more affordable at Ingles. I walked out.

Absolutely love this little gem close to downtown Morganton NC. They have all you can ever want in a small town and then some. Staff is knowledgable and always friendly. The deli has wonderful cuts of organic meats. Thanksgiving You can order a organic free range turkey. An absolute must if ever driving through Morganton.

I love this place. I actually started shopping at the one in Hickory until the one in Morganton opened and it's been great. Fresh, local, non hormonal meats and fish! The produce is always fresh! The is great! Homemade soups to eat or to take home, fresh salads, and sandwiches made to order. The store is clean and the staff are very helpful. Wine and beer selection is diverse. There is also an area for some "select your own beans/lentils". I like buying some organic things but can't afford to buy everything!

Super nice store. Great selection and the prices aren't too bad either. Recommend

Great sandwiches and an excellent butcher counter.

Phillip the owner is the nicest guy! Clean, inviting store. Great beer and coffee selection plus fresh food/smoothies to order. We visited before/after our bike trip and will come back when in town again for trail races and biking.