The Victory Madison

Stopped in for some shaved ice, which was delicious, but also ran into one of the friendliest people we have ever met. Perhaps the owner?? Def. A must. Can't wait to try the coffee next time.

Stopped here on a whim with two friends on our way through Madison. Some of the best service we have ever experienced anywhere. Coffee, lattes, cookies - all great. Terrific local cafe.

Excellent coffee and a wonderful owner! Very small and intimate. It can get rather hot in there and a bit noisy so just be aware.

Best coffee in Madison. Unless you like over-roasted burnt bitter coffee. If you like smooth, creamy and super caffeinated, this is your place. Great vibe.

Best vanilla latte in town. Small local coffee shop, fast and really nice staff!!
Also, did I mention they use Colombian coffee beans from the Sierra Nevada de Santa Marta;)

Excellent pour over coffee, but the best thing about this place is the vibe. This an awesome atmosphere to get some work done, and the baristas are super friendly.

Was in and out for a quick to-go coffee. It was very good coffee. Service was great and it looks like the kind of place where you'd like to hang out.

Everything I've bought here has been excellent, and every item sold seems to have been thoughtfully selected by the owner. It's not common to see such painstaking care put into ingredients, atmosphere and service. There is a lot of love here, this place rules.

The owner loves his job when it is not very busy. The experience is great when it is not very busy. If it looks crowded, go somewhere else. Otherwise, enjoy this neighbourhood treat for brunch!

I just stopped here quickly, and I can't speak to the coffee, but the staff was super-friendly and I had an absolutely fantastic vegetarian breakfast sandwich; all top notch ingredients. Really hit the spot.