The Victory Madison

I agree with the review that found the staff to be not super welcoming. I stood at the counter for three full minutes before anyone spoke to me. Both of the workers were busy and made eye contact, but no smiles or words were given until they were ready to take my order. However, they kindly honored a super old gift certificate, and I got a tasty sandwich, chips, and coffee for only $8. Everything was clean, and I loved the music they had on. I would go again!

I can’t believe I haven’t left a review yet, as I practically live there. Patrick and his crew give me hope for humanity. They’re the best kind of people and I always feel at home at the Victory. The coffee is secondary to the community and charm, but is still pretty damn good! 1000 outta 10 recommend this cafe

Great double shot decal hazelnut latte. Great place to have coffee. One of the best coffee shops I've been to and I've been to many of them.

Cool funky vibe and great coffee. The barista recommended a turmeric latte of some sort and though I was quite hesitant I decided to try it and am super glad I did...super good. Also, the egg, tomato and pesto sandwich was super good too, the bread could have been a bit fluffier for my preference but it was still very good.

I just had the most beautiful and kind interaction with my pup Yuka at Victory in Madison. We live in the neighborhood and theres lots of coffee shops to choose from. But after feeling so welcomed and wrapped up in community and care, Victory has quickly moved to the top of that list. These are top notch people and that makes me want to support and frequent their business that much more !!! If you're looking for a cafe on the East side please stop by Victory :)
(PS i've never written a review before but this experience was note worthy)

A hidden gem indeed! Patrick and all of the staff are incredibly friendly and welcoming. As a self-proclaimed and very particular coffee drinker, I can also confirm their coffee is the best I have had in Madison.

UPDATE 1/6/23: Unfortunately surrounding coffee shops simply do not know how to make espresso drinks properly and simply aren’t worth your time or money. I highly recommend checking out The Victory Madison if you’re looking for a strong cup of coffee or a rich creamy latte. Yesterday, Patrick made me the most delicious lavender latte I’ve ever had!!

Extra bonus: dog friendly for the doggos!!

This little shop brings the "neighborhood coffee shop" ideal to life. It was originally a no-wifi shop with the intention of being a neighborhood social hub where the regulars would chat, get to know each other, etc. It does have wifi now, and they accept cards, but the original spirit remains intact. The food menu is simple and delicious, coffee drinks are dang tasty, and the company is stellar. Sit at the bar if you'd like to chat with Patrick, the Brooklyn NY made owner (and artist), or the staff. Not feeling chatty? No problem! There's never any pressure to chat.

The waffles are fantastic, the atmosphere is stellar, and the people are the best part of all. I cannot speak highly enough of this cozy cafe!

We were greeted with « hey! » from somewhere in the cafe, and then the barista showed their head with a very annoyed look and tone. If I wasn’t so desperate for caffeine I would have walked out. Vanilla latte had no detectable vanilla either. Danish was soggy. $17 wasted. It’s a shame because it seems like it would be a hip little café to frequent. If I were the owner, I would probably do a little more spot checking on the staff. The vibe is less than friendly.

Incredibly wonderful atmosphere, I had an egg sandwich and delicious coffee. Best coffee shop in Madison