Forward Craft & Coffee

Love this addition to the neighborhood. Beautiful space whether you’re looking to sit at a table or booth to get some work done or socialize in their lounge seating or at the bar. The cold brew is great and it’s fun to try the different flavors as they rotate in. Vanilla latte is a solid choice here, too! I love that I can come here for coffee and my partner can join for a beer. Best of both worlds!

Fabulous spot! Very friendly staff and helpful— I actually needed a shovel in a pinch on a snowy day and they let me borrow it. The only reason I’m leaving 4 stars and not 5 is because I think they should sell their mini donuts with the flight of coffee, not just the flight of beer. Coffee & donuts are BFFs!

Great and chill place! So glad we have a coffee shop again in this location. My kids loved their violet lemonade and blueberry muffins and I really enjoyed my nitro cold brew with oat milk. We played a game that was on hand while having our goodies next to the open door. I’ll definitely be back!

Quieter than a library at noon. Appears to be a standard Madison coffee shop, but the nitro and late hours make it stand out. Pay attention to the merch; yeah there's a lot of it, but it plays into the neighborhood rather than it's own branding. The bar is black to hide leg scuffs and has little coat hooks underneath. Someone is paying very close attention to their business (maybe a little too close, less cameras please!) and what people actually respond to. I look Forward to watching more of these open up.

Very nice place to get coffee and some work done - WiFi is not the fastest but gets the job done. It was busy but not very loud, they had a variety of teas and coffees - baked goods looked good, though we didn’t order any. Ended up getting a coffee flight (very tasty!) and an iced hibiscus tea. Would definitely return!

I think like a lot of people I've been waiting for a local spot that would be awesome to dip into in the morning or evening, and Forward finally was the one to deliver. I came in a few days ago and was pleasantly assailed by Rachel saying (more or less) "you should get the granola. I made it and it's gluten free and vegan." It was delicious. Pair that up with their really excellent cold brew flight and that is a great way to start the day. It seems like they go through some of their more elaborate cold brew flavors quickly, so I'm kind of excited to see what rotates through next week. I got the chance to chat with Dan, one of the co owners for a while too. He was kind enough to let me talk his ear off about revolution, because this coffee destination is a great beer destination. They have both ryeway to heaven and black gold on tap! I'm drinking the BG right now and it is just as absurd as you think. This place and it's team really wants to do this right, and I think they are off to a great start. Local coffee, fun recipes, a very heavy hitting tap list. The corner location is awesome too. You can tell this is going to be a go to for east siders. Check them out.

Welcoming spot. Friendly staff. Chill/cozy vibe. Getting a flight of Nitro and Craft is a neat experience. Check them out!
You can also order food from neighboring businesses.

Great atmosphere and the coffee was delicious! Such a wonderful way to find a bit of stillness before the day.

Everyone who works here is super nice. The food is meh but I'm thankful they are working on expanding what they can serve with a limited kitchen. Great coffee, great beer. For snacks, try the local chips and nuts. Did I mention how nice the people are? So nice!

I love it here! Cozy aesthetic. Super friendly bar tenders/baristas. When I had first moved to Madison this was one of the first places I went were people engaged with me and talked to me about the city so the customer base is super chill and friendly as well. Great rotating tap selection and well made coffee beverages.