New Frontiers Natural Marketplace

This is the only place that takes EBT for their great food.

I've been going this place since I was 6 years old possibly 7, I missed when they had the avocado delight where the hell did it go why did you guys take that away you guys aren't my favorite anymore but I still like your store you should team up with Trader Joe's and be more like Trader's Joe's.
Thank you for allowing EBT and any other welfare funded Currency for the store it will help the world go round.

Been coming here for a few years now - back when it was the little mom and pop cottage type place. Best version of independent "Whole Foods"-like experience in the valley. Good selection of fruit and meat and holistic stuff (that I don't get into), great staff, good deli workers. Indo wish they had a bit more information on their meat selection (which is also a little limited). Love Whole Foods animal welfare step system and would like to see something like that be implemented (everywhere, but here's a great place to start). Thanks for being in the valley! They definitely add to the quality of life here and am happy they're around.

Good Turkey Galore sandwich...
Beautiful strawberry cupcakes...
Amazing plum-almond cake...
The sandwich saved us in between wine tastings...
And the almond-plum cake pairs unexpectedly well with sauv blanc and pinot noir at Dierberg winery...👍👍🍷🍰

The only grocery store in the valley that I will frequent. Excellent management, professional and friendly staff. Safe and clean, love the juice bar and sushi! A bit expensive but worth it as they are far superior to the other local markets.

I absolutely love this store! Worth the 50 minute drive. The staff is so great, kind, helpful and fun. The selection is unbeatable. They are getting ready to move in to a bigger building, can't wait to see how much they improve an already wonderful store!

Excellent option for residents of the Santa Ynez Valley. So glad we have access to this wonderful grocery. Best salad bar around, great desserts and deli counter, terrific bath and beauty dept, vitamins etc. Prices on the high side, but regular sales help make it a regular grocery stop. Can't wait for the new and larger version coming soon.

The deli makes decent sandwiches, but upon first trying to figure out how to place an order, the staff was condescending. The prices are pretty high for everything (which is expected in a place that is trying to be like Whole Foods) but the suspicious and unhappy staff doesn’t lighten the blow.

I love this place. Everyone that works there is welcoming. The products are so healthy that I never have to check the ingredients. Their prices are excellent and my son and I love the deli. This is just one healthy place so shop. I drive from Santa Barbara just to shop here!

Wow. What an amazing little store! Drove by on the way to the campground and was looking for cold drinks, didn't realize what this gem really was till we parked. Has everything I buy from a natural foods/organic foods store and more! Beautiful produce, great salad (?) case with flour less chocolate cake and chicken salad, enticing fresh salad bar, well stock whole body section...and the store shelves aren't full of their own store labels! A real natural foods place, thank you!