New Frontiers Natural Marketplace

Beautiful produce, fantastic deli and knowledgeable & friendly staff. The new larger location has a wide range of wellness and healthy living selections that are sure to fulfill most people’s health needs. Overall, my family is very happy with New Frontiers.

Good selection and fresh produce and wonderful employees. delicious prepared vegan Foods at the deli (the ladies behind the counter also warmed the food for us).
I found Solvang restaurant scene exceptionally not vegan-friendly, but New Frontiers saved our day:) thank you

This is a wonderful market. They always try to accommodate your shopping preferences.
I love the soups and cornbread for lunch.
The deli has lots of wonderful items; I shop there almost daily.

If you have a problem with something they have prepared, they always do their best to make it right.

I used to really like this place. But when that whole area got "upgraded" (read: more unnecessary renovations by developers to make all of the Santa Ynez/Solvang area feel more like L.A.), this is one of the spots that got downgraded to me.

Wow! Wished I had found this place sooner. It is probably the best natural marketplace, supplement and health food store I have ever found throughout the country. I had to grab what I could in a half an hour before they closed but will be back. Their prices are great for the high quality items they have and the variety is unprecedented. One of Solvang's greatest landmarks for those who care about their health and the health of their four-legged family members.

Excellent place to shop while camping at Cachuma Lake. There are tables outside where you can sit and enjoy a fresh snack or lunch and good coffee. Solvang is just a few minutes away.

We have been on the road traveling for a few years. Our passion is cooking, and hitting butcher shops and grocery stores around the country has been a real treat.
This place wins the prize! I went straight to the butcher counter and got the warmest welcome, some of the best meat, and it had shockingly low prices, especially in California. Jose behind the counter needs to be signed to a lifetime contract, he is the man! I had the opportunity to share a few comments with one of the managers, Gina, who clearly knows how to run a grocery store and defines the art of customer service, she cares! The staff certainly echoes and reflects that mission by delivering great groceries with a wonderful experience.

Dont miss this place. TONS of selection on take out food and drinks. Id go back here. we were here during Aliso fire

Good products. What is lacking is a positive and polite attitude from most of the staff. The younger people they have hired won’t even say hello, give a smile or simply act polite. The management truly need to work on that or start hiring the right people for the job.

A nice place to find a large variety of healthy food items. They offer fresh fruits, berries and vegetables, a wide range of canned, bottled and packaged goods, fresh meat counter, bakery with delicious treats and a deli where you can order a freshly made sandwich. They offer an area to sit and eat in as well. Great store to shop in👍👍👍👍