Simply Pure Sweets

I visited about an hour before they closed. The staff were not welcoming, but they were polite when spoke to (maybe just shy?). I went to have some of their macaroons. The sweetness was balanced well, but the outside sort of collapses when you bite it instead of being a solid piece. The chocolate macaroon was the best. I ordered a lemonade but was given a sweet tea- I didn't mind since I love both. I may try it again with a larger group of people

I love this place! The interior greets you with such a cool vibe and then you see all of the delicious pastries! And I know they are all delicious because I've tried them all! My favorite lunch selection is the turkey sandwich on the homemade wheat bread and they have many sides to choose from. Soups on Tuesday and Thursdays too! Check them out!

Love this great local coffee shop and bakery! I picked up coffee and macaroons and it was indeed sweet!

The treats are very good but the cost is high. 13$ for 6 small cookies is insane even if they are tasty. The flavors were good but the macaroon itself was crumbly and dry and the Strawberry one had a very fake berry flavor. This Is one bakery we will not buy from again.

Great breakfast spot off the square downtown. Pastries are my favorite would recommend for sure and will return

One of my absolute favorite local eateries in Murfreesboro. My favorite thing to order is their breakfast quiche. I also buy their sweets on a regular basis to treat the team at my office.

This was a lucky find!!! Such a lovely little shop with a great atmosphere and absolutely delicious food. The sandwiches and sides are healthy and yummy. There is a lot of variety of drinks. And don’t forget to have a unique pastry - fresh and handcrafted. This is a gem in Murfreesboro.

This was my first and last time visiting this establishment. I received a cold reception from the two women that worked behind the counter. Very unwelcoming. I ordered quiche, a lemon cookie, and a peanut butter cookie. The quiche was bland and the cookies were average. Had their customer service been better I would give them another shot. It’s disappointing when you support local businesses and they treat you worse than chains restaurants.

I go here at least weekly to get breakfast and usually lunch for later too. I have tried almost everything and it is all fantastic. The french macarons are terribly addicting. Get your lunch there too, it's not just the sweets that are good. Prices are fair and this place is fantastic to bring a couple little ones to run around the play area.

This is a Murfreesboro gem! The sweets here are amazing; they get creative with their amazing macarons. The coffee is stellar as well. They even mix up their weekly menu with some vegetarian options. It’s beautiful inside, and the staff is friendly. They are constantly hosting local artists—visual and musical. They also host yoga sometimes!
I’m so glad we have this place!!