Reviews (100)
This is what other donuts aspire to be! Price might be a little high but that is all donuts these days. Donuts also stayed pretty fresh as I had left overs next day. I saw someone gave 1 star crying about price and how it was middle class hipsters or something that like it. I’m here to say I might be middle class but I know a good donut. Don’t let the haters with 1 star sway you the wrong direction.
DISCLOSURE: I did not buy or eat here. Upon entering I immediately noticed several things: 1. The donuts were selling for $2.50 or more apiece. 2. The employees appeared to be miserable. 3. The clientele was the trendy middle class variety that will spend money on glitz rather than guts. 4. The layout was dark and disjointed. I review a lot of places, I’ve traveled all over the world, and I can immediately tell when a business has a successful model or not, and if I’d be willing to pay for their product. With this in mind here is my review. This business is placing its bets on the quality horse. They sell a quality donut from an extreme amount of variety to be niche in their market. The problem is, donuts get cold and bread in general is not as good the longer it’s out. When you sell a few at a time and make a decent profit but have only one or two employees trying to serve a line out the door because people can’t really see the menu or product so they get choosy and uncertain at the counter, it causes a line to form. Second, instead of mass producing a solid 6 types and having them fresh and hot by the box, and go instead with about 40 different types with a million a la carte varieties, you limit your ability to expand your business and to offer a niche product down the road at a home location. In conclusion, if you run a business that is top heavy, ie; wants more money for it’s believed quality, and light at the bottom, cramped space under paid employees, and heavy on social media or another medium for marketing; then the business will crumble or will stay in one place and be known as the best damn whatever in the area! But there’s no growth, room for improvement, or for upward mobility for its management or employees. It will stay a trendy craft operation that supports its owners vacations and lifestyles until they are audited by the IRS. Go by and enjoy two donuts though that won’t fill you, and will leave you $8 lighter after a tip. No thanks.
Friendly staff upon entering. Donuts are good but pricey
Donuts were delicious and there was a good variety for us coming in about 1hr before close. Service was a bit flat but that is pretty common these days. I’d still recommend a visit.
Very good donuts. We had a couple cake ones that were a bit dry. A quick 10 seconds in the microwave softened them up.
best donuts in Hampton Roads with a wide and varying selection.
Coming from the west coast I was so scared not to have home quality donuts anymore. So thankful for Emily's and there variety. Always love that I can order ahead on the weekends and for my work guys.
Wowzers! The early bird definitely gets the donut at this place! Came at 10:15 and they were almost all out. We got a chocolate donut (very good chocolatey flavor), a banana cream (good filling that tastes like good banana, not the fake banana flavor) and a mix of donut holes (they were a little dry and the blueberry one which tasted more artificial so I wouldn't get that in the future). Overall, worth going.
Very Friendly, the Donuts were Delicious
One of the best donuts I've ever had! Selection is rather small, though. They run out of everything if you're not in by 10 am. Luckily, every donut on the menu is fantastic!
My favorite Williamsburg donut shop
A friend just brought us some cronuts. These are the best. We had heard about them but tasting them is unbelievably perfect.
Emily’s Donuts is a real treat!! Never had a bad donut there, and the coffee is good too
There's a reason the hours for closing vary, it's when the donuts sell out for the day and they sell out quick. This place is delicious and now have all my coworkers hooked.
Great place with great donuts. Avoid Dunkin and come here.
Amazing! The salted caramel doughnut & apple fritter actually cannot be beat. You should really pick up some of these for a special treat!
Absolutely fantastic and delicious. Finally was able to make it here. Tried few different items to buy the cronuts we're so good!
Williamsburg's best hidden gem. We can't wait to go back.
This was our first and last visit. Went in a little after noon today Saturday 1/28/23. Told the attendant at the donut counter it was our first visit. I was hoping for some info about what they had but I could tell she was just over it. She kept asking how many donuts we were getting but I wasn't sure yet. I was hoping to take some home but since it was our first time I told her 2 finally. She stated she wanted to know so she could pick a box. We paid and went around the corner to sit and eat. Another family came in had asked several questions which we heard being in the same room. After they left we heard the attendant at the counter say that she "was over dumb questions" and "so over people today." Pretty shocking. I'm guessing she didn't know we were still there. They went on to discuss some dilemma that had occurred earlier about how the donut case was displayed or something like that. At that point I decided we were not ordering anymore donuts and it was time to leave. I was pretty disappointed as this was our first visit and I had heard good things.
Beautiful and delicious donuts. Good coffee