New Tradition Co

Absolutely love this place for coffee, it is my self-care coffee shop in the city with an awesome aesthetic. Great coffee and great baristas. Only wish would be for more hours or open earlier, but it’s not a deal breaker by any means.

Intimate espresso bar nestled behind historic Worcester factories. Speak with the hip owner and ask him about his bike shop next door. A true hidden gem 💎

Favorite coffee shop in the Worcester area. Great atmosphere, great people, and always give our dog a pup cup!

A unique coffee shop.
Good coffee.
Friendly barista.

Definitely, I will go again.

Great coffee with interesting flavors. Love the honey latte. The rotating gourmet pop-tarts are always amazing. Very cool atmosphere and friendly staff. I love coming in on Saturdays for a haircut with Josh and grabbing breakfast and coffee from New Tradition. Definitely check out if in the area.

I am so excited my husband found this spot! I'm dairy free and they are a small ( but expanding) coffe shop/ barber/ bike shop! Really cool right! Their bakery goods are all vegan and they offer oat milk as a dairy substitute. The staff that I spoke with were so friendly and excited to share the many changes coming! I don't have many pictures since I had two kids with me but I will be sure to post more. If you haven't been you need to check this place out!!

Always adooooore the toaster pastries and the espresso bevs! Every time I come here I get one of each baked good, flavored latte, and just chill out and relax before or after my haircut at Heartland. Such a cool little spot. Absolutely LOVE ❤️

An absolutely charming, warm place, with great service and great coffee! Their ambiance was so adorable because I'm obsessed with plants and their boho modern vibe. I love how you can get coffee and vegan treats here, a haircut, and repairs. What a win-win! Can't wait to come back again and try more drinks and vegan pop tarts! I'm so impressed!!

I love everything about this place, and travel an hour for it just about monthly! Worth every trek and pre-planning. The espresso is top notch, baristas are lovely, and the vegan treats from Pig Out are EVERYTHING-- especially the pop tarts. This is the perfect example of a multifaceted space that flows cohesively into one. The atmosphere, walls of endless art, array of plants and the ebbs and flows of regulars make it a lovely place to sip, work and enjoy your morning. Also love a place that has a tough exterior/aesthetic, but keeps their core values caring. Their merch is always sick and I just can't say enough good about this place!

So far this is the best espresso In Worcester, and we’ve tried quite a few. It’s got a nice west coast vibe with a great east coast biker twist.